Marketing agency opens in West Michigan

Photo courtesy of LTrice Consulting

After nearly 20 years in corporate and nonprofit marketing, Latricia Trice has launched a full-service marketing agency, LTrice Consulting.

“I’ve had wonderful experiences and opportunities to grow my knowledge and skills over the past two decades, and now I’m taking that experience and pairing it with a passion for helping small to midsize businesses with limited team resources create and implement strategic marketing plans,” said Trice.

Trice’s professional experience also includes Diversity, Equity, and Inclusion and cultural competency.

“As one of the very few Black women who own a marketing agency in West Michigan, I look forward to bringing not only my marketing expertise to organizations but also the unique cultural perspectives of both myself and my team,” said Trice.

Trice is actively engaged in the community, serving on multiple boards and committees across West Michigan, including Samaritas, Women Resource Center’s Communications Committee, Grand Rapids Community Foundation’s Fund for Community Good Committee, and is the co-founder of Black Women Connect GR.

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