Professional services firm rebrands

Tech

Sep 17

A locally-owned leader in the accounting, technology, and wealth management industries is bringing all its divisions under one umbrella, Hungerford. According to firm leadership, the brand reinvigoration represents a fresh look and a confident step forward into the future of solutions for businesses and organizations.

“As we look to the future, our commitment to providing the highest quality CPA, advisory, technology, and wealth management services remains strong,” said Tom Prince, Managing Shareholder, Hungerford. “This rebrand represents our dedication to quality services and innovative ideas to growth-oriented clients as we have always done in the West Michigan community.”

Since 1941, Hungerford has had a significant role in the West Michigan community, offering an extensive range of professional services to help organizations achieve growth and success. The firm provides advisory solutions, tax, audit, accounting, business valuation, fraud and litigation support, wealth management, and IT services. According to its clients, Hungerford has built a strong reputation for its dedication to client success, innovation, and integrity.

“Hungerford was instrumental in growing our business. When Hungerford gets involved with your business, they don’t just think about ways that they can charge you for accounting services. They talk to you about who you should have on your staff and why you should have those people on your staff so that you can grow your organization,” said Kyle McLeod, president, Airtech Equipment. “Working with a competent firm like Hungerford, I’m able to sleep at night, knowing that everything is done properly and that there’s no missing tax issues or billing issues or general accounting problems.”

The rebrand is a strategic response to the evolving landscape of the financial and technological sectors, showcasing Hungerford's adaptability and commitment to remain on the cutting edge. The refreshed logo and brand identity reflects the firm's rich heritage while embracing a modern aesthetic that symbolizes growth, trust, and innovation.

"Over the years, we've noticed that clients from our technology division often remain unaware of our services available across our accounting and wealth management divisions," said Matt Clarin, President, Hungerford Technology. "This rebranding is a strategic step toward a more unified, client-centric approach that goes beyond cosmetic changes, aiming to simplify and enhance our clients’ experience with us."

Since its founding in 1941 and moving to its current location in 1993, Hungerford has remained an active community partner across its locations. In Grand Rapids, Hungerford has partnered with organizations such as Heart of West Michigan United Way and Ronald McDonald House Charities West Michigan. In Greenville since 2005, it has supported events like the Danish Festival and partnered with K9 Camo Companion. Since expanding to St. Joseph in 2017, Hungerford has worked with Bridgman High School and United Way of Southwest Michigan. In Muskegon since 2019, it has collaborated with Boys & Girls Club of Muskegon and West Michigan Symphony. Most recently, in Holland since 2022, it has partnered with Community Action House and Outdoor Discovery Center. Learn more at https://www.hungerford.com/.