Brewery sponsors University of Michigan athletics

Food & Drink

Aug 30

Photo courtesy of Founders Brewing Company

Starting with the upcoming home game against Fresno State on Saturday, August 31, attendees will find Founders Brewing Company products available at Wolverine sporting events. Founders has secured the craft brewery sponsorship of University of Michigan Athletics. This announcement coincides with the University's decision to serve alcohol at prominent sports venues, including the Big House, Yost Ice Arena, and Crisler Center.

A special Founders-branded concession area will also make its debut at the Big House, providing fans a place to enjoy refreshments away from the game action.

“At Founders, we’ve always been proud to be born and brewed in Michigan. Sponsoring University of Michigan Athletics is a special opportunity to honor our shared Michigan roots,” said Sandy Anaokar, Chief Marketing Officer, Founders and Mahou USA. “We jumped at the chance to expand our relationship with Michigan’s athletics program — and can’t wait to see all that we accomplish together in the coming year. We’re so excited. Go Blue!”

This multi-year agreement marks a significant step in the ongoing partnership between Founders and the University of Michigan, uniting two iconic Michigan brands with deep local roots.

“The state of Michigan is central to the story of Founders. We were founded in Michigan, we are honored to craft our beers and source many of our ingredients from here, and most of our team members were born and raised here. The University of Michigan is one of our state’s greatest institutions, and we are extremely proud to have Founders sponsor University of Michigan Athletics,” said Elton Andrés Knight, CEO, Mahou USA — parent company of Founders Brewing Company.