Touchdowns for Kids returns for third season

HealthEducation

Aug 20

For the third year, student-athletes will score Touchdowns for Kids across West Michigan this fall. LMCU and iHeart Media have teamed up again to raise funds and awareness for Kids' Food Basket's (KFB) mission to nourish kids to reach their full potential.

Touchdowns for Kids is featured in partnership with 96.1 The Game and 107 MUS High School Game of the Week. For each touchdown scored during the featured games, LMCU will make a $50 donation to KFB.

"LMCU is thrilled to again be teaming up with iHeart Media and Kids' Food Basket for Touchdowns for Kids this fall," said Matt Cook, vice president of community relations for LMCU. "Supporting this program connects LMCU and our passion for impact in a unique and meaningful way with the work of Kids' Food Basket and high school athletics."

Last year's campaign raised $5,450 to increase access to the healthy food all kids need to thrive, totaling $12,250 over its history.

"At Kids' Food Basket, $50 can support healthy evening meals for a child for an entire month," said Tamara VanderArk-Potter, vice president of philanthropy at KFB. "This means that with every touchdown, West Michigan children win! We look forward to witnessing such talented students make an impact on and off the field each year."

The campaign also aims to raise awareness about food insecurity in West Michigan while empowering the community to get involved.

"The need for food security in West Michigan for the kids in our communities continues to grow, and so our staff at 96-1-The Game & 107 MUS are proud to partner with Kids' Food Basket and Lake Michigan Credit Union for another year of the 'Touchdowns for Kids' program," said Bret Bakita, Sports Director, WMAX-FM & WOOD Radio. "And for me personally, I love watching high school student-athletes perform, and through their efforts, they are directly helping kids."

To view an up-to-date schedule or make a gift on behalf of your school or athlete, please visit https://kidsfoodbasket.org/kfb-events/touchdownsforkids/.